Toyota set a nine-month European sales record in 2026 on the strength of an internal product shift rather than market conquest, with electrified vehicles now making up 87% of what the company sells across the region. Combined volume across both brands edged up 0.6% to 936,042 units, but that number masks a dramatic reshaping of the lineup.
It remains to be seen whether EV startups like Rivian Automotive Inc. (NASDAQ: RIVN) can also make a…
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